Post by Poor Richard on Jan 23, 2023 12:52:21 GMT -7
Yellowstone TV series bringing people, money to Bitterroot Valley businesses
KBZK reports:
"Now that the popular TV series Yellowstone has run for a few seasons, it's not shocking to see Kevin Costner walking around in downtown Missoula or at the rodeo.
But what may be shocking is the impact the show is having — not just on the tourism industry — but on local businesses in the Bitterroot.
A recently released economic study from the University of Montana’s Bureau of Business and Economic Research (BBER) and the school's Institute for Tourism and Recreation Research (ITRR) shows that in 2021, Yellowstone brought more than two million people and $730 million in spending to Montana.
Despite the show taking place in Yellowstone, it is actually filmed in Western Montana, and it’s no secret that fans of the show spend money at local shops while visiting."
Read the full story here.
"Now that the popular TV series Yellowstone has run for a few seasons, it's not shocking to see Kevin Costner walking around in downtown Missoula or at the rodeo.
But what may be shocking is the impact the show is having — not just on the tourism industry — but on local businesses in the Bitterroot.
A recently released economic study from the University of Montana’s Bureau of Business and Economic Research (BBER) and the school's Institute for Tourism and Recreation Research (ITRR) shows that in 2021, Yellowstone brought more than two million people and $730 million in spending to Montana.
Despite the show taking place in Yellowstone, it is actually filmed in Western Montana, and it’s no secret that fans of the show spend money at local shops while visiting."
Read the full story here.